When my friend Terri asked me if I would design the invitations for a baby shower she was hosting, I was instantly on board, and even though she would have loved a simple, single sided invitation, I decided to take it the extra mile, or two.
After learning more about the Mum-to-be, whom I have met a few times before and adored, I knew exactly what direction we needed to go. It was also very helpful that I already knew the entire theme of their nursery (woodsy, trees, owls, and various other woodland creatures) so we were able to eliminate almost all of the back and forth.
With the help of Graphic Designer and Illustrator Andrea Denton, we were able to create a layered invitation complete with directions, stickers, and corresponding gift tags that would be mailed out to each invitee. We chose to print black on recycled stock, and paired it with evergreen back cards to give it the natural feel we were looking for. Here are the final results:
Wow. I can’t believe it was almost a month ago since my last post. I knew I had been busy but I didn’t realize a whole month had passed! And with May right around the corner it’s time to get back into my regular routine of blogging and living life.
Believe it or not, it takes work to create a post, and it doesn’t help that I’m incredibly nit-picky when it comes to all the minor details and I like to proof read everything at least eight times. This last month I have been finishing up some big projects with urgent deadlines, and I just wasn’t able to get to the blog. But now that they’re finished I am back to a balanced schedule and my free time has returned. Woooohoooo!
So now that everything is back to normal, I wanted to share the finished result of the vinyl wall decal I designed for Weddingstar. There were some final changes and rearranging to the finished design, and ever since we sent it off I have been anxiously waiting to see it in application. So when we received the images this week I was pretty excited. Here is what the finished product looks like and the final artwork:
I have been inspired by so many things lately and I can’t wait to share them with you next week. But in the meantime, enjoy the weekend! I’ll be spending mine relaxing and organizing cupboards – I know you’re jealous! What will you be doing?
This is a custom project I worked on for Weddingstar. The project was to develop a 4.5 x 4.5 foot type based wall decal which was perfect since I love working with type. What the client had originally wanted was a design that incorporated a variety of inspirational phrases, with the focus on one main phrase – “Be inspired by the big picture and fall in love with the details”.
I started drawing up some concepts with a few different phrases, but none of them were working. The one phrase they wanted to focus on was being drowned out by the noise around it, and that was when I decided to change direction and develop a secondary concept.
I knew I wanted to create something that was a combination of what they wanted and what I knew they needed. With a piece that size it is going to be the forefront of attention, therefore you need to take advantage of that space and make use of it. Everyone who walks into that office is going to read it, and you want them to leave the office knowing that this is the company they want to work with. We needed a piece that packed a punch and delivered the clients’ brand message perfectly. It was when I went back and re-visited the client’s website and marketing material that I knew exactly what to do. As I was re-reading the content, I was impressed with how well written it was, and it sold the brand beautifully.
I had found what I was looking for. Since this was such a big piece and it was going to be dead centre the focus of attention to every person who steps foot in the client’s office, I knew the piece needed to serve a bigger purpose – it needed to sell the brand.
So, I pulled pieces of content from the site and created a story that incorporated the phrase that they originally wanted. It’s always a bit nerve racking presenting concepts that weren’t what the client asked for, but when you sell it well and they see the reasoning behind the concept, then it’s definitely worth it. This piece is still in application stage, but once it’s complete I will be posting more pictures. For now, here is the final artwork to be cut out from pearlescent vinyl and installed on a charcoal grey wall.
Some of the other designs that we didn’t pursue:
I figured since I’m leaving on vacation this weekend I’d better post my Christmas cards before it’s too late. Granted, this is later than I had intended on waiting before I shared them, but if I post them a month from now that would be a bit ridiculous and it would make more sense to wait until next Christmas!
I had a lot of fun designing the Christmas cards for Weddingstar this year, and I had complete creative freedom which made it even better. I kept them simple and focused on the type, with a fun snowflake pattern incorporated on the back and throughout the type treatments. We printed half in red and half in green, and kept some white space on the inside in case you wanted to write more than just the generic message we included. So, because I can’t wait until next Christmas to share them, here they are – a month late in January!
In a struggle to create my own personal identity, which is seemingly the most difficult project I’ve ever worked on, I came across a picture of my Starbucks cup that one of the lovely baristas in Monterrey handed me one day as I came in for my usual. I liked his hand writing so much that I captured it in a quick snap, and because my writing has turned to chicken scratch thanks to the fact that I type more than I write, I thought I would use it, with a few alterations of course.
What are your thoughts on the written word – is it being drowned out thanks to our new technology driven reality?