This is a custom project I worked on for Weddingstar. The project was to develop a 4.5 x 4.5 foot type based wall decal which was perfect since I love working with type. What the client had originally wanted was a design that incorporated a variety of inspirational phrases, with the focus on one main phrase – “Be inspired by the big picture and fall in love with the details”.

I started drawing up some concepts with a few different phrases, but none of them were working. The one phrase they wanted to focus on was being drowned out by the noise around it, and that was when I decided to change direction and develop a secondary concept.

I knew I wanted to create something that was a combination of what they wanted and what I knew they needed. With a piece that size it is going to be the forefront of attention, therefore you need to take advantage of that space and make use of it. Everyone who walks into that office is going to read it, and you want them to leave the office knowing that this is the company they want to work with. We needed a piece that packed a punch and delivered the clients’ brand message perfectly. It was when I went back and re-visited the client’s website and marketing material that I knew exactly what to do. As I was re-reading the content, I was impressed with how well written it was, and it sold the brand beautifully.

I had found what I was looking for. Since this was such a big piece and it was going to be dead centre the focus of attention to every person who steps foot in the client’s office, I knew the piece needed to serve a bigger purpose – it needed to sell the brand.

So, I pulled pieces of content from the site and created a story that incorporated the phrase that they originally wanted. It’s always a bit nerve racking presenting concepts that weren’t what the client asked for, but when you sell it well and they see the reasoning behind the concept, then it’s definitely worth it. This piece is still in application stage, but once it’s complete I will be posting more pictures. For now, here is the final artwork to be cut out from pearlescent vinyl and installed on a charcoal grey wall.

Some of the other designs that we didn’t pursue:

In a struggle to create my own personal identity, which is seemingly the most difficult project I’ve ever worked on, I came across a picture of my Starbucks cup that one of the lovely baristas in Monterrey handed me one day as I came in for my usual. I liked his hand writing so much that I captured it in a quick snap, and because my writing has turned to chicken scratch thanks to the fact that I type more than I write, I thought I would use it, with a few alterations of course.

What are your thoughts on the written word – is it being drowned out thanks to our new technology driven reality?